Saturday, October 2, 2010

Do you know the reasons why you need a social media manager?

If youre reading this, its probably because you want to know the reasons why your company could use a social media marketing manager (AKA: SMMM). Well, you have come to the right place. This section will begin to touch on all the positive things that a SMMM will do. Tomorrow, I will post the next section on how they can save your company/brand/campaign, big bucks. (Link.)

Here are four of the reasons what a SMMM will do for your company and how they will promote your business:

1.    Multi-management of profiles: With any social media marketing campaign, the company will have many different profiles that span from Twitter.com to blogger.com.  On average, a SMMM will manage up to 6 profiles (example: facebook.com, Twitter.com, linkedin.com, YouTube.com, podcasts, and blogger.com. That's just to name a few.) and that amount can rise quickly when you and in niche networks and other forums of social nature. With all the junk posts and messages that come in it can be a very large and tremendously tedious task just cleaning these profiles. A SMMM will take over this responsibility and will know how to do so in a very timely manner.

2.    Building your social network: in business it is extremely important to identify your customers, as well as prospective customers. An SMMM will identify your ideal client and with you, put together a strategy for your social media campaign, so that you can build a following and attract the right customers for your business.

3.    Brand management: In the old days a customer that was happy use to tell 1-2 people about his/her experience and an unhappy customer would tell 10 people about his/her experience. The game has changed now that anyone with a computer can post his or her opinion on a social network. Information spreads like wildfire. An SMMM will know how to suffocate this flame and keep you in good standing with your followers. 

4.    Finding brand leaders and creating social content: An SMMM will find your die-hard followers and promote them to be a leader for your company. These brand leaders will be there when your SMMM cannot and will come to the SMMM's aid when your brand is being attacked. Lastly, a good SMMM will create content that will educate and promote positive conversations.


By Rand Owens

8 comments:

  1. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  2. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  3. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  4. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  5. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  6. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  7. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  8. It's amazing how social marketing can help businesses of today through Instagram. That's why internet marketers are continuously searching for ways to get Instagram followers faster. Got to keep up with the competition and hope that optimizing Instagram accounts will lift the business towards success.

    ReplyDelete

ShareThis